New Tulsa Dealers for European Brands

Ever since longtime Tulsa dealer Atlas Cycle closed its doors last year the rumors have been flying about who will pick up those orphaned European lines they carried. Suddenly there was no local outlet or factory support for Aprilia, BMW, Ducati, Moto Guzzi or Triumph. Not to mention all those forgotten marques that used to grace their showroom: Cagiva, Moto Morini, Husqvarna or MZ.

Paul Rogers of Brookside Motorcycle Company

Atlas owner, Ken Johnson, decided to retire in 2007. He opened the business in 1965 in a storefront on Cherry Street. Over the years Ken carried all the obscure motorcycle, scooter and mini-bike brands. Eventually the shop moved to 11th Street just east of Sheridan.

Just about every dealer in T-Town phoned up Triumph. But most of the conversations ended early- Triumph and their Eurocentric leanings forbid selling alongside Japanese bikes. For BMW and Ducati the most likely candidate appeared to be the Oklahoma City dealer, having already stormed ashore in Brookside with their Vespa shop.

The latest news is some new faces have popped on to the scene, and we're optimistic it's good news for local riders!


Early this year Brookside Motorcycles on Peoria picked up the Aprilia and Moto Guzzi lines. This shop started out as a pre-owned and consignment shop, later bringing in the Johnny Pag chopperettes. They also expanded their showroom last Fall (albeit not their parking lot unfortunately) to make room for the Italian two-wheelers. I spoke with the owner, Paul Rogers today and he assured me that the appropriate signs were on the way. However he would not comment on two other European brands this editor thinks might be landing at his shop in the near future. Keep an eye out for their upcoming Vintage Cycle Meet on April 27th. BBQ and soda provided FREE from 11am-3pm.

Kathy King of Polaris Outdoors

Then later today we confirmed with the owner of Polaris Outdoors, Kathy King, that Tulsa's newest BMW and Triumph dealership will be Polaris Outdoors, soon to be known as Roadhouse Motorsports. In addition to Polaris four-wheelers and PWC this store sells Victory, the other American V-twin motorcycles. They are in the process of expanding their showroom and building a new service facility at their present location on US-169 near 61st Street. Kathy went on to say that they have a lot of cool events coming up this year, so watch this space or their website for more information.